Jing 'an County, located in the northwest of Jiangxi Province, has the reputation of "Guilin landscape is the best in the world, Jing 'an landscape is better than Guilin". The unique natural environment not only creates conditions for tourism development, but also provides a stage for the display of local food culture.

Into the factory of Youhe Company, clean and tidy office buildings, modern rice flour production workshops, sanitary and tidy staff restaurants are reasonably distributed in the factory. Inside the factory swaying bamboo shadow, flowers in full bloom, outside the factory mountains, the factory and the beauty of each other.

It is understood that Yang Qingyuan, whose hometown is in Guangdong Province, entered the food industry to work after graduating from high school in 1988, mainly involving food trade. After a few years of hard work, after accumulating some experience, he started a rice processing plant in partnership and by himself. During this period, because of the frequent transportation of grain from Jiangxi region, I had more contact with some food departments in Jiangxi, and also had a full understanding and understanding of Jiangxi's rice noodle industry. Yang Qingyuan believes that rice flour, as a traditional industry, has become one of the staple foods in People's Daily life, and the market demand is strong.

"In 2003, we moved into Leigongjian Industrial Park, Jingan County, and the development of the enterprise has also entered the fast lane. In the process of development, we actively carried out technical cooperation and technical docking with scientific research departments and colleges such as Jiangxi Institute of Grain Science and Nanchang University, and promoted the rapid transformation of technological innovation into productivity." According to Yang Qingyuan, up to now, Youhe rice flour has obtained 19 practical patents for production technology, due to the stability of raw materials and special processes, Youhe rice flour is fully matured rice flour, soft and easy to digest, suitable for all ages, favored by consumers.

After years of development, Youhe Company has become a provincial agricultural industrialization leading enterprise integrating agricultural products cultivation, processing and circulation. Youhe rice flour passed China Green Food and ISO22000 food safety system certification, and was rated as "Jiangxi good grain and oil", "Youhe" was rated as a famous trademark in Jiangxi Province. At present, Youhe rice noodles have been sold to Jiangxi, Hunan, Hubei, Fujian, Zhejiang, Guangdong and other provinces.

style="text-indent: 2em; text-align: left;" > Standing in the production workshop of Youhe Company, the advanced rice flour production line is running in a tight and orderly way. In the finished rice noodle warehouse, boxes of "Friends and" rice noodles are placed neatly and are ready to "go" to the tables of consumers across the country.

"At present, our rice flour production capacity is 30,000 tons, and we are also building a new production line of 10,000 tons of multi-grain rice flour. With the gradual expansion of the scale of the enterprise, I have been thinking about a problem, that is, how to make the enterprise sustainable long-term development." For the subsequent development of the enterprise, Yang Qingyuan has a clear idea of industrial development.

In terms of "one production", make full use of the ecological advantages of Jing 'an, implement order agriculture through the way of "company + base + farmers", guide farmers to plant high-yield and high-quality rice varieties, ensure the increase of farmers' income, and provide high-quality raw materials for enterprises to process and ensure the stability of product quality. In terms of "secondary production", actively develop rice processing capacity, according to market demand, the later products are divided into rice for the supply market and rice for the production of rice flour, in terms of rice flour production, expand the scale of rice flour production, on the basis of retaining the existing corrugated rice flour, develop multi-grain rice flour production, and enrich product types. In terms of "three industries", we actively expand sales channels, focus on online sales, and provide consumers with more and better quality "You and" good grain and oil products.

In terms of comprehensive utilization of by-products, rice husks are made into biological particles, which can be used in the company's rice flour production boiler fuel, or sold to the market. Rice bran oil is extracted from rice bran by traditional pressing method. After extracting oil from rice bran by pressing, rice bran is supplied to supporting ecological and traditional pig raising enterprises as high-quality feed to further improve the economic benefits of enterprises.

"The improvement of the industrial structure and the comprehensive utilization of by-products will form a closed-loop chain of the whole industry from seed production, order agriculture, processing, deep processing, comprehensive utilization and sales integration, and truly realize the 'eating and squeezing' of a grain of rice." Yang Qingyuan said that with the gradual implementation of the established goals, the company will also move towards the sustainable development of agricultural industrialization. (Originally published in B04 on 27 April 2021)